Module 1 – Pharmacy Basics and Health Terminology

a)  Basic Medical Terminology

b)  Human Biology and Common Health Problems

c)  Fundamental Principles of Pharmacology (supporting information – to understand the effect of non-drug products)

d)  Pharmacy Legislation and Professional Ethics

i)  Rights and responsibilities of pharmacy employees

ii)  Patient rights and professional boundaries

iii)  OTC product consultancy scope

Module 2 – Non-Pharmaceutical Product Category Management and Product Information

This core module forms the backbone of the program. All subtopics should be presented with both theoretical and practical examples.

a)  Definition and Role of Non-Pharmaceutical Products

i)  OTC / Food supplement / Cosmetic / Medical device differences

ii)  The role of non-drug products in patient care in the pharmacy

iii)  The line between consulting and selling

b)  Detailed Information by Product Groups

i)  Phytotherapy and Nutraceuticals

(1)  Food supplements: vitamins, minerals, probiotics

(2)  Herbal teas, syrups, topical products

(3)  Areas of use – effect, dose, interaction

ii)  Dermocosmetic Product Information

(1)  Choosing the right product for your skin type

(2)  Acne, atopic dermatitis, anti-aging product groups

(3)  Understanding the differences between brands

iii)  Baby Products

(1)  Baby food, pacifiers, diaper rash cream, baby shampoos

(2)  Informing and guiding the family

iv)  Medical Products and Devices

(1)  Blood pressure monitor, glucometer, orthopedic supports

(2)  Instructions for use, after-sales support

v)  Personal Care and Hygiene Products

(1)  Oral care, hair care, genital hygiene products

(2)  Correct information on hygiene products

Module 3 – Effective Communication and Sales Skills in the Pharmacy

a)  Understanding patient/customer behavior

b)  Persuasive and ethical communication techniques

c)  Needs analysis in product presentation

d)  Active listening and asking questions in sales

e)  Communication with difficult patients/clients

Module 4 – Visual Order and Shelf Management (Merchandising)

a)  Shelf layout by category: eye level, cross-selling

b)  Labeling and pricing

c)  Stock control, expiry control

d)  Positioning of campaign products

e)  Design of theme/campaign days in the pharmacy

MODULE 5 – Pharmacy Management and Operational Information

a)  Preliminary accounting and cash tracking (basic information)

b)  Supply chain and correct product ordering

c)  Daily, weekly, monthly stock tracking

d)  Recording and reporting of non-prescription product sales

e)  Information and document order

MODULE 6 – Information Technologies and Digital Applications

a)  Stock and product tracking via pharmacy software

b)  Patient cards / loyalty systems

c)  Campaign management and CRM applications

d)  Social media and digital sales awareness

Module 7 – The Role of the Technician in Long-Term Pharmacies

a)  Creating loyal patients

b)  Technician contribution to follow-up consultancy products

c)  The role of the technician in over-the-counter care services

Module 8 – Real Case Applications & Role Plays (optional)

a)  The role of dermocosmetic recommendation in the pharmacy

b)  Patient profile analysis and correct product recommendation

c)  Post-sales feedback collection scenarios

•  Technicians who actively work or want to work in the pharmacy

•  Pharmacy personnel who want to specialize in non-pharmaceutical products

•  New graduates or students of health vocational high schools / vocational schools preparing for the profession

•  Development-oriented team members supported by pharmacy managers

40 hours (20 hours of theory + 20 hours of practice)

4 weeks, 2 days a week, 10:00 - 15:00

October 4-5, 2025

October 11-12, 2025

October 18-19

October 25-26, 2025 

You can use the following methods when making payment for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT VIA BANK

1. By EFT or Money Order to the bank account we have an agreement with, by stating the "Education Name" and "Name Surname" information in the description section.

In order to receive a "Certificate", it is necessary to meet the 80% attendance requirement and get 70 or above from the exam to be held at the end of the course.

Participants who fail to pass the exam by meeting the attendance requirement will be given a "Participation Certificate".