1)  Basic Pharmacy Knowledge and Health Terminology (TOTAL 8 HOURS)

• a)  Basic Medical Terminology 
• b)  Human Biology, Physiology & Histology, and Common Health Problems and Health Statistics 
• c)  Pharmacology 
•     i)  Basic Principles
•     ii)  Drug information
•     iii)  The most frequently prescribed drugs and their indications
•     iv)  Diagnosis agreement
•     v)  Things to know about SUT (Health Services Pricing Regulation)
•         (1)  What is the basic logic of SUT? Why are updates and changes made to SUT?
•         (2)  To read and understand SUT correctly
• d)  Pharmacy Legislation - Professional Ethics and Business Culture 
•     i)  General Information Regarding Legislation
•         (1)  Rights and responsibilities of pharmacy employees
•         (2)  Patient rights and professional boundaries
•         (3)  Scope of OTC product consultancy
•     ii)  Fundamental professional ethical values 
•     iii)  Company Identity - Company Culture 

2)  Information Technologies and Digital Applications (TOTAL 4 HOURS) 

• a)  Pharmacy automation programs/systems  
•     i.  what does it serve
•     ii.  What is the logic behind it? 
•     iii.  How can we make our work easier and increase efficiency in pharmacy operations?
•     iv.  Software and technological devices we need to use in the pharmacy
• b)  Stock and product tracking via pharmacy software 
• c)  Patient cards / loyalty systems 
• d)  Campaign management and CRM applications 
• e)  Social media and digital sales awareness 
• f)  Techno Promotion and Digital Workshop 

3)  Pharmaceuticals and Non-Pharmaceuticals - Product Information and In-Pharmacy Process Management (TOTAL 12 HOURS)

• a)  The Brief Journey of the Drug: From Laboratory to Patient  
• b)  The Pharmacotherapy Process and the Role of Drugs in Treatment  
• c)  Supportive Roles and Contributions to Health of Non-Pharmaceutical Products 
• d)  The role of non-pharmaceutical products in patient care at the pharmacy. 
• e)  Association and matching of non-pharmaceutical products with drugs and prescriptions to reveal their supportive properties (interactions, most common ones) 
• f)  Categorization: the correct categorization logic 
•     i)  OTC products and their positioning, presentation, and proper use in pharmacies) 
•         (1)  Promotion and sponsorship options related to food supplements
•     ii)  Cosmetics and personal hygiene (Personal care products and their positioning, presentation, and correct use in pharmacies)
•     iii)  Medical Products (Information on medical consumables and medical devices, basic characteristics, operating principles, potential problems and solutions) 
•         (1)  Sponsorship options related to the promotion of medical devices, medical products and medical/personal care products
• g)  Process management in case of negative feedback  
• h)  The line between consulting and sales 
•     i)  Detailed Information by Functional Product Groups 
•     i)  Phytotherapy and Nutraceuticals 
•         (1)  Food supplements: vitamins, minerals, probiotics
•         (2)  Herbal teas, syrups, topical products
•         (3)  Areas of use – effect, dose, interaction
•     ii)  Dermocosmetic Product Information 
•         (1)  Selection of products suitable for skin type
•         (2)  Acne, atopic dermatitis, anti-aging product groups
•         (3)  Understanding the differences between brands
•     iii)  Baby Products 
•         (1)  Baby formula, pacifier, diaper rash cream, baby shampoos
•         (2)  Informing and guiding the family
•     iv)  Medical Products and Devices 
•         (1)  Blood pressure monitor, glucometer, orthopedic supports
•         (2)  Instructions for use, after-sales support
•     v)  Information on Personal Care and Hygiene Products 
•         (1)  Oral care, hair care, genital hygiene products
•         (2)  Correct information on hygiene products

4)  The Role and Operational Contributions of Technicians in Pharmacy Management (Total 4 hours) 

• a)  Order creation and purchasing management. Tips, strategic and tactical approaches. 
• b)  Pharmacy Technician in Activities that Increase Efficiency and Profitability in the Pharmacy
•     i)  Inventory management
•     ii)  Procurement Management and Operations (Tips, strategic and tactical approaches)
•     iii)  Negotiation, additional budget, discounts, promotions
•     iv)  Company orders
•     v)  Communication with local pharmacies
•     vi)  Taking and using initiative (critical points, key tips)
•     vii)  Codes that increase profitability, efficiency, effectiveness, and customer satisfaction
•     viii)  Hygiene rules, general cleaning, and points to consider in their application.
•     ix)  Reputation management: the pharmacy's image (The pharmacy's image is determined by its employees)
•     x)  Image is not a photograph; behavior and attitude are what matter.

5)  Visual Merchandising and Shelf Management (Total 4 hours) 

• a)  Shelf arrangement by category: eye level, cross-selling
• b)  Labeling and pricing
• c)  Stock control, expiration date control
• d)  Positioning of campaign products
• e)  Designing theme/campaign days in the pharmacy

6)  Effective Communication, Appropriate Behavior, and Ethical Sales Skills in a Pharmacy (Total 4 hours) 

• a)  Understanding patient/customer behavior
• b)  Persuasive and ethical communication techniques
• c)  Needs analysis in product presentation
• d)  Active listening and questioning in sales
• e)  Communication with difficult patients/customers
• f)  Communication channels and codes for pharmacy technicians.
•     i.  Pharmacy technician; pharmacy technicians
•     ii.  Pharmacy technician; patient
•     iii.  Pharmacy technician; customer, 
•     iv.  Pharmacy technician; pharmacist
•     v.  Pharmacy technician; medical representative
•     vi.  Pharmacy technician; official of a public institution
•     vii.  Pharmacy technician; doctor
•     viii.  Pharmacy technician; pharmaceutical warehouse employees; (delivery personnel, sales representative (telephone operator), regional manager, accounting, sales/purchasing manager...)

•  Technicians who actively work or want to work in the pharmacy

•  Pharmacy personnel who want to specialize in non-pharmaceutical products

•  New graduates or students of health vocational high schools / vocational schools preparing for the profession

•  Development-oriented team members supported by pharmacy managers

Duration of Training

36 seconds 

History of Education

2 weeks / 10 days / 4 hours a day

May 11, 2026 – 09:30-13:30

May 12, 2026 - 09:30-13:30

May 13, 2026 - 09:30-13:30

May 14, 2026 - 09:30-13:30

May 15, 2026 - 09:30-13:30

May 18, 2026 - 09:30-13:30

May 20, 2026 - 09:30-13:30

May 21, 2026 - 09:30-13:30

May 22, 2026 - 09:30-13:30

You can use the following methods when making payment for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT VIA BANK

1. By EFT or Money Order to the bank account we have an agreement with, by stating the "Education Name" and "Name Surname" information in the description section.

In order to receive a "Certificate", it is necessary to meet the 80% attendance requirement and get 70 or above from the exam to be held at the end of the course.

Participants who fail to pass the exam by meeting the attendance requirement will be given a "Participation Certificate".