Journey to the Consumer's Brain and Goal Setting  

• What is neuroscience-based sales and marketing?  
• Brain structure and subconscious processes affecting consumer behavior  
• Neuroscientific basis of goal setting and management  
• Decision-making mechanisms of the brain: Conscious and subconscious systems  

Perception, Communication and Subconscious Consumer Behavior  

• The effect of the subconscious on consumer behavior  
• The art of effective communication and perception management techniques  
• Subconscious factors shaping consumer behavior  
• Target-oriented marketing communication and effective perception management  

Psychology of Persuasion and Neuroscience-Based Decision Management  

• Sales strategies based on the science of persuasion and neuroscience  
• Anatomy of the decision and the role of the subconscious  
• Neuro negotiation techniques and targeted sales strategies  

Neuromarketing and Neurosales Strategies  

• Fundamentals of neuromarketing research methods  
• Purchase motivation and subconscious triggers  
• Effective sales and marketing strategies based on neuroscience  
• Goal setting and strategic goal management  

Emotional Marketing, Perception and Subconscious Sales Techniques  

• Sensory sales management and emotional marketing strategies  
• Perception creation and management techniques  
• Subconscious marketing and sales techniques  
• Perception management and its applications in target-oriented marketing  

Project Evaluation, Q&A and Feedback  

• Evaluating neuroscience-based sales and marketing strategies  
• Applied case studies and project evaluations  
• Feedback session and reinforcement of success strategies  

Sales and marketing professionals 

Entrepreneurs  

Brand managers and communication professionals  

Individuals who want to develop their personal brand  

Those who want to make a career in sales and marketing  

Those who want to contribute to their personal development  

2 weeks / 16 hours

This program provides participants with the ability to understand consumers' subconscious processes and decision-making mechanisms, and to develop sales and marketing strategies using effective neurosales and neuromarketing techniques. Participants:

•They will learn the basic principles of neuromarketing and neurosales

•They will understand the effect of the subconscious on purchasing decisions.

•They will develop neuroscience-based methods for goal setting and management.

•They will be able to influence consumer behavior through perception and emotion management.

•They will experience neuroscience-based marketing and sales techniques through practical case studies.

You can use the following methods when making payment for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT VIA BANK

1. By EFT or Money Order to the bank account we have an agreement with, by stating the "Education Name" and "Name Surname" information in the description section.

At the end of the training, participants will be given an Atlas University certificate.