Journey to the Consumer's Brain and Goal Setting  

• What is neuroscience-based sales and marketing?  
• Brain structure and subconscious processes affecting consumer behavior  
• Neuroscientific basis of goal setting and management  
• Decision-making mechanisms of the brain: Conscious and subconscious systems  

Perception, Communication and Subconscious Consumer Behavior  

• The effect of the subconscious on consumer behavior  
• The art of effective communication and perception management techniques  
• Subconscious factors shaping consumer behavior  
• Target-oriented marketing communication and effective perception management  

Psychology of Persuasion and Neuroscience-Based Decision Management  

• Sales strategies based on the science of persuasion and neuroscience  
• Anatomy of the decision and the role of the subconscious  
• Neuro negotiation techniques and targeted sales strategies  

Neuromarketing and Neurosales Strategies  

• Fundamentals of neuromarketing research methods  
• Purchase motivation and subconscious triggers  
• Effective sales and marketing strategies based on neuroscience  
• Goal setting and strategic goal management  

Emotional Marketing, Perception and Subconscious Sales Techniques  

• Sensory sales management and emotional marketing strategies  
• Perception creation and management techniques  
• Subconscious marketing and sales techniques  
• Perception management and its applications in target-oriented marketing  

Project Evaluation, Q&A and Feedback  

• Evaluating neuroscience-based sales and marketing strategies  
• Applied case studies and project evaluations  
• Feedback session and reinforcement of success strategies  

Sales and marketing professionals 

Entrepreneurs  

Brand managers and communication professionals  

Individuals who want to develop their personal brand  

Those who want to make a career in sales and marketing  

Those who want to contribute to their personal development  

2 weeks / 16 hours

This program provides participants with the ability to understand consumers' subconscious processes and decision-making mechanisms, and to develop sales and marketing strategies using effective neurosales and neuromarketing techniques. Participants:

•They will learn the basic principles of neuromarketing and neurosales

•They will understand the effect of the subconscious on purchasing decisions.

•They will develop neuroscience-based methods for goal setting and management.

•They will be able to influence consumer behavior through perception and emotion management.

•They will experience neuroscience-based marketing and sales techniques through practical case studies.

You can use the following methods when paying for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT VIA BANK

1. By EFT or Money Transfer to the following bank account that we have contracted with, "Name-Surname" and "TR Identity Number" information must be specified in the explanation section,

At the end of the training, participants will be given an Atlas University certificate.