Fundamentals of Marketing in the Pharmaceutical Industry (8 hours)

•  Introduction to marketing

•  The place, role and job description of the Marketing department in the pharmaceutical industry

•  Stakeholders in the product life cycle

•  Field promotional activities in the pharmaceutical industry

•  Competitive Analysis and market research 

•  Segmentation and Positioning

•  Marketing channels, Marketing tools

•  Brief preparation, promotional materials and visual applications

Trainer: Dr. Özgür Selçuk, Sales and Marketing Director, Personal Development and Executive Coach

Strategic Marketing Plan (8 hours)

•  Creating a brand team and preparing the marketing plan

•  Stages of the strategic marketing plan

•  Differentiating promotional practices in pharmaceutical and non-pharmaceutical categories

•  Success criteria/measurements

Trainer: Dr. Özgür Selçuk, Sales and Marketing Director, Personal Development and Executive Coach

Interpreting Clinical and Scientific Information and its use in MedikoMarketing (8 Hours)

•  What is clinical research, its phases and types 

•  Real-life data, Artificial Intelligence in clinical research 

•  Reading, understanding, interpreting and developing strategies for clinical study results. 

•  Transforming medical information into marketing messages

•  What is a "Claim"? The difference between scientific messages and marketing language. 

•  Ethical and legal boundaries, promotional regulations

•  Promotional material approval processes in Turkey and globally 

Trainer: Dr. İlknur Akbulut, Medical Director, Career Coach, CV editing and Interview Consultant

Authority Relations, Licensing, Pricing and Reimbursement Strategies (4 Hours)

•  Licensing the product and the responsibilities of the product team in this process

•  Patent on medicine 

•  Pricing, pharmacoeconomics and cost-effectiveness relationship

•  Studies on pricing and reimbursement

•  Refund systems, different refund solutions

•  Communication with health authorities (TİTCK, SGK, EÜAŞ, FDA, etc.)

•  Communication with patient associations

•  Pharmacovigilance and adverse event reporting

•  Promotion regulations and scientific meeting rules

Instructor: Sinem Altıntop, Licensing Director

Open Platform (5 hours in the afternoon, different experiences from the sector will be discussed.)

Instructors and topics in this section will be announced after receiving their approval. 

Stakeholder and KOL (Key Opinion Leader) management (8 Hours)

•  KOL relations, the importance of making a communication plan with KOL stakeholders

•  Stakeholder Management: KOL determination and relationship management 

•  Scientific meetings, symposiums and medical advisory boards

•  Multi-channel communication strategies (physical, digital, hybrid)

•  Digital medical content (webinar, e-detailing, e-newsletter, 

•  The place of Artificial Intelligence in the pharmaceutical industry 

•  Omnichannel planning 

Trainer: Dr. İlknur Akbulut, Medical Director, Career Coach, CV editing and Interview Consultant

Project management training (8 hours)

•  Creating a project

•  Project management stages

•  Project management application 

Trainer: Dr. İlknur Akbulut, Medical Director, Career Coach, CV editing and Interview Consultant

•  Professionals working in marketing, medical, sales or regulatory departments in the pharmaceutical industry

•  Pharmacists, physicians, biomedical graduates and young professionals aiming for a career in health sciences

•  Agency staff, content creators and health communication experts working in collaboration with the pharmaceutical industry

•  Entrepreneurs and managers planning a career in MedicoMarketing

6 weeks, 1 day a week / 48 hours / 09:00 - 17:00

January 17, 2026

January 24, 2026

January 31, 2026

February 7, 2026

February 14, 2026

February 21, 2026

You can use the following methods when making payment for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT VIA BANK

1. By EFT or Money Order to the bank account we have an agreement with, by stating the "Education Name" and "Name Surname" information in the description section.

In order to receive a "Certificate", it is necessary to meet the 80% attendance requirement and get 70 or above from the exam to be held at the end of the course.

Participants who fail to pass the exam by meeting the attendance requirement will be given a "Participation Certificate".