Micro Business Management Training

Today, it is important to have information about the basic concepts and techniques related to business management and the business world and how these concepts and techniques are applied to the business world.
Pre-Application
General Information
Today, it is important to have information about the basic concepts and techniques related to business management and the business world and how these concepts and techniques are applied to the business world. Micro business management training program participants should be able to access accurate and sought-after information about business management, explain the connections between the business and its micro and macro environment, evaluate the basic functions in a business, the effect of these functions on the operation and strategies of the business, make analysis for business decisions, and the current situation in the business world. should be able to define concepts.
Program Content

• Types of Company Structure for Commercial Activities;
 - Joint Stock Company, Limited Liability Company

• Customer Segmentation;
- Who are my customers? What are its features? Different Customer Groups

• Marketing Plan;
- Market Analysis, Market Size, Target Market, Customer Acquisition and Retention

• Competitive Analysis and SWOT Analysis;
- Knowing Our Competitors, Identifying Our Strengths and Weaknesses

• Promotion and Communication Channels;
- Social Media Usage, After-Service Communication

• Cost Structure;
- Cost Items, Cost Minimization, Location Optimization

• Revenue Model;
- Pricing, Price Flexibility, Customer's Payment Preference

• Current Situation Analysis;
- Comparing Alternative Earnings Models

• Cash Flow Study;
- Income-Expenditure Balance, Breakeven Point

• Sustainability Strategy;
- Future Goals, Scenario Study Against Increasing Competition

Who Should Attend
Those who are currently serving in their own offices and those who plan to open their own offices, doctors, health sector workers, lawyers, those who are interested in the subject
Education time
1 day, 8 hours a day
Aim of the Program
It is aimed to provide basic information that will enable those who currently serve in their own offices and those who plan to open their own offices to manage their commercial activities efficiently.
Bank and Payment Information

You can use the following methods when paying for Istanbul Atlas University Continuing Education Center trainings;

A-PAYMENT BY BANK

1. Via EFT or Wire Transfer to the bank account below "Name-Surname" and "Turkish ID Number" information must be specified in the explanation section.,

ACCOUNT NAMEBANKBRANCH IBAN
İstanbul Atlas ÜniversitesiT.C. İş Bankası A.Ş.KocamustafapaşaTLTR390006400000111050903806

B-PAYMENT WITH CREDIT CARD (Single shot up to 1.000 TL / 1.000 Installments for 3 TL and more)

1. In the Financial Affairs unit*

2. odeme.atlas.edu.tr address, "Name-Surname" and "TR ID Number" information must be specified in the explanation section, online by credit card*

Certification
Certificate of participation

Training Coordinator and Educator

Prof. Dr. Serdar Pirtini

Marmara Üniversitesi İşletme

Educators

Prof. Dr. Serdar Pirtini

Marmara Üniversitesi İşletme

Pre-Application Form

'Personal Data Protection Law' in the scope of Information and Clarification Text I have read and approved. (*)