Micro Business Management Training
• Types of Company Structure for Commercial Activities;
- Joint Stock Company, Limited Liability Company
• Customer Segmentation;
- Who are my customers? What are its features? Different Customer Groups
• Marketing Plan;
- Market Analysis, Market Size, Target Market, Customer Acquisition and Retention
• Competitive Analysis and SWOT Analysis;
- Knowing Our Competitors, Identifying Our Strengths and Weaknesses
• Promotion and Communication Channels;
- Social Media Usage, After-Service Communication
• Cost Structure;
- Cost Items, Cost Minimization, Location Optimization
• Revenue Model;
- Pricing, Price Flexibility, Customer's Payment Preference
• Current Situation Analysis;
- Comparing Alternative Earnings Models
• Cash Flow Study;
- Income-Expenditure Balance, Breakeven Point
• Sustainability Strategy;
- Future Goals, Scenario Study Against Increasing Competition
You can use the following methods when making payment for Istanbul Atlas University Continuing Education Center trainings;
A-PAYMENT VIA BANK
1. By EFT or Money Order to the bank account we have an agreement with, by stating the "Education Name" and "Name Surname" information in the description section.
ACCOUNT NAME | ACCOUNT NUMBER | BRANCH | IBAN | |
---|---|---|---|---|
İstanbul Atlas Üniversitesi İktisadi | 24807093 | Ümraniye Şubesi (248) | TL | TR15 0006 7010 0000 0024 8070 93 |
Training Coordinator and Educator
Prof. Dr. Serdar Pirtini
Marmara Üniversitesi İşletme
Educators
Prof. Dr. Serdar Pirtini
Marmara Üniversitesi İşletme
Pre-Application Form
If you want to join our course program, please fill in the required information below.