General Information
Digital marketing includes product and service promotions in digital environments. It has emerged as a result of the power of the internet and the revolution of mobile and the change in the understanding of commerce and marketing. Evaluating every area that can be accessed with an internet connection for advertising and sales strategies is digital marketing itself. Digital marketing channels include the internet, search engine, social media, mobile app and much more.
Program Content

• Google AdWords

• Google Analytics

• Search Engine Optimization

• Digital Media Planning and Strategies

• Effective Social Media Usage and Planning

• Mobile Marketing

• Blogging

Who Should Attend
All healthcare sector employees, marketing officers, corporate communications officers, digital agency employees, e-commerce sector employees
Education time
2 days, 8 hours a day, 16 hours in total
Aim of the Program
In line with the new media and digitalized communication approach, it is aimed to provide the health sector participants with basic information, to have content and experience on social media, to establish the right foundation before their next steps and to have a good digital marketing notion for their future plans.
Bank and Payment Information

You can use the following methods when paying for Istanbul Atlas University Continuing Education Center trainings;


1. Via EFT or Wire Transfer to the bank account below "Name-Surname" and "Turkish ID Number" information must be specified in the explanation section.,

İstanbul Atlas ÜniversitesiT.C. İş Bankası A.Ş.KocamustafapaşaTLTR390006400000111050903806

B-PAYMENT WITH CREDIT CARD (Single shot up to 1.000 TL / 1.000 Installments for 3 TL and more)

1. In the Financial Affairs unit*

2. address, "Name-Surname" and "TR ID Number" information must be specified in the explanation section, online by credit card*

Certificate of participation

Training Coordinator and Educator

Doç. Dr. Ali Murat Kırık

Marmara Üniversitesi İşletme


Doç. Dr. Ali Murat Kırık

Marmara Üniversitesi İşletme

Pre-Application Form

'Personal Data Protection Law' in the scope of Information and Clarification Text I have read and approved. (*)